Our latest event with Women in Property was another fantastic opportunity to gather and discuss what makes a place memorable – and navigable. We took our guests on a tour of Manchester Metropolitan University and after the walk, we challenged our guests to draw their own mental maps of where they’d just been. And although we’d all walked the same route, everyone’s perceptions were different.

Universities are complex, evolving places. Wayfinding can help them communicate important brand values and, crucially, help users navigate their challenging campus environments.

Placemaking has finally arrived at the industrial estate. By embracing clearer routes and a strong sense of identity, estates are finally connecting the spaces between the sheds.